Fade-Away Girl by Clarence Coles Phillips

  • Clarence Coles Phillips is regarded among the chief early artists of American Illustration
  • This original oil is an exceptional example of the "fade-away" style that made him famous
  • The stylish composition was painted for the June 1915 cover of Good Housekeeping magazine
  • Today, his illustrations remain beloved for their timeless, Art Deco style
  • Get complete item description here
Item No. 31-1378

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Clarence Coles Phillips
1880-1927 | American

Fade-Away Girl
Good Housekeeping cover, June 1915

Signed "Coles Phillips" (lower right)
Oil on board

Alongside J.C. Leyendecker, Clarence Coles Phillips is regarded among the chief early artists of American Illustration. Entitled Fade-Away Girl, this original oil is an exceptional example of the "fade-away" style that made him famous. Painted for the June 1915 cover of Good Housekeeping magazine, this stylish, modern woman is captured with her parasol on a sunny day at the beach. The lavender hues of her gown "fade-away" into the shadows on the sand — this use of negative space was a distinctive trademark of Phillips' compositions.

Phillips' magazine covers were beloved in their day because they moved away from the idealized "Gibson girl" of the 1890s. Instead, Phillips chose to depict his models as modern, active women of the new age. He was also one of the first illustrators to introduce an Art Deco style in his works, making him one of the most sought-after commercial artists of the early 20th century.

Phillips was born into a lower-middle class family in Springfield, Ohio, in 1880. His aspirations led him to enroll in Kenyon College in 1902, where he created his first illustrations for the college monthly newspaper The Reveille. After dropping out of college his junior year, he moved to New York City to pursue a career as a painter. He eventually earned a position as a staff artist with Life magazine, and by 1908, he had developed his signature "fade-away" technique. In addition to creating covers for Good Housekeeping, Colliers, Ladies’ Home Journal, Saturday Evening Post and Liberty, he also illustrated a number of books and created advertisements, most famously for the Milwaukee-based Holeproof Hosiery. Today, his illustration remain beloved for their timeless, Art Deco style.

Circa 1915

Canvas: 28" high x 19" wide
Frame: 37" high x 28" wide
Fade-Away Girl by Clarence Coles Phillips
Period: 1919-Present
Origin: America
Type: Paintings
Style: Illustration

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