America's Coolest Store | M.S. Rau's Jewelry Gallery In New Orleans is Museum Quality
Original article written by for Instore Magazine
THREE DAYS BEFORE the M.S. Rau Jewelry Gallery on New Orleans’ gallery-lined Royal Street was due to open, 20 workers still bustled about, maneuvering ladders and drop cloths as they completed details on a deadline. Owner Bill Rau was in the midst of the fray, quickly making decisions so progress would continue apace.
The next day, though, when only a few workers remained, Bill was finally able to take it all in. “It was the first two hours we didn’t have ladders and drop cloths everywhere,” he recalls. “So, for the first time, I opened my eyes to everything. And a person who works here said, ‘This may be the most beautiful jewelry gallery I’ve ever seen in my life.’ I stepped back and looked around, really looked around for the first time, and said ‘Me, too.’ Up until then, we hadn’t seen it. But then I knew we had nailed it.”
