Artists & Artisans

Founded 1759

Wedgwood stands among the most celebrated names in the history of British ceramics, renowned for its extraordinary innovations in pottery, porcelain and decorative arts. Founded in 1759 by master potter Josiah Wedgwood, the company transformed ceramic production through technical invention, refined Neoclassical design and groundbreaking marketing strategies.

From its iconic Jasperware to lavish royal commissions, Wedgwood elevated British ceramic artistry onto the international stage and helped define luxury tableware and decorative objects for generations.

Today, Wedgwood remains synonymous with craftsmanship, innovation and timeless elegance, while its historic works continue to be highly prized by collectors and museums worldwide.

“Wedgwood united science, art and commerce to revolutionize the ceramic industry.”

Historical assessment

Early History

Wedgwood was established on May 1, 1759, by Josiah Wedgwood in Burslem, Stoke-on-Trent, England.

Born into a respected family of potters, Wedgwood launched his first independent pottery works at Ivy House with financial support provided through his marriage to his cousin Sarah Wedgwood.

From the outset, Josiah Wedgwood distinguished himself through technical experimentation and a relentless pursuit of quality.

In 1765, he introduced a refined cream-colored earthenware that would later become known as “Queen’s Ware” after Queen Charlotte ordered an elaborate tea service.

The royal endorsement proved transformative and is widely considered one of the earliest examples of celebrity product marketing.

Wedgwood continued refining ceramic formulas by incorporating cobalt into his creamware, producing pearlware that became immensely successful throughout Europe and America.

The lighter weight of these wares also reduced shipping costs and tariffs, contributing significantly to the company’s international growth.

Among Wedgwood’s greatest technical innovations was Jasperware, introduced in 1775.

This unglazed stoneware, most famously produced in pale “Wedgwood blue” with contrasting white relief decoration, became the company’s signature style.

Inspired by ancient cameo glass and classical antiquity, Jasperware remains one of the most recognizable ceramic forms ever produced.

Wedgwood also pioneered transfer printing techniques that allowed intricate decoration to be reproduced far more efficiently and affordably than hand painting.

In 1774, the company completed the monumental Frog Service for Empress Catherine the Great of Russia, an enormous hand-painted dinner service that helped solidify Wedgwood’s international prestige and royal associations.

Josiah Wedgwood’s scientific innovations extended beyond ceramics.

His development of pyrometric beads for measuring kiln temperatures earned him election to the Royal Society in 1783.

Neoclassical Style and Innovation

Wedgwood became one of the defining artistic forces behind the rise of Neoclassicism in decorative arts.

Rather than imitating the highly ornate figurines popularized by Meissen porcelain, Wedgwood emphasized sculptural restraint, classical forms and intellectual subject matter.

Portrait medallions, busts and relief plaques featuring politicians, philosophers and royalty became central to the company’s production.

Many Wedgwood designs drew inspiration from ancient Greek, Roman and Egyptian art, reflecting the widespread fascination with archaeology during the 18th century.

Wedgwood even operated a studio in Rome between 1787 and 1794, where young Neoclassical artists produced wax models based on classical antiquities.

One of the most celebrated outcomes of this effort was Wedgwood’s reproduction of the famed Portland Vase, a Roman glass masterpiece now housed in the British Museum.

Josiah Wedgwood’s humanitarian and political beliefs also influenced the company’s production.

A committed abolitionist, he created the famous anti-slavery medallion Am I Not a Man and a Brother?, which became one of the most recognizable symbols of the British abolition movement.

Family Expansion and Continued Growth

Following the deaths of key early partners and family transitions, the company experienced periods of financial instability during the Napoleonic era.

Nevertheless, the Wedgwood family continued expanding the business throughout the 19th century.

Under successive generations, the company diversified into new forms including porcelain, lustre ware and sanitary ceramics.

By the mid-19th century, the Wedgwood factories employed hundreds of workers and remained among the leading ceramic manufacturers in Staffordshire.

As tastes evolved, the company adapted by introducing floral enamels, decorative stone china and increasingly varied artistic styles.

Family leadership continued well into the 20th century, including the establishment of a New York office in 1906 that significantly expanded Wedgwood’s American market presence.

Fairyland Lustre

One of Wedgwood’s most imaginative and celebrated later developments emerged through the work of designer Daisy Makeig-Jones.

Joining the company in 1909, Makeig-Jones introduced her now-iconic Fairyland Lustre designs in 1915.

These whimsical ceramics featured fantastical imagery of fairies, goblins, castles and dreamlike landscapes rendered in iridescent lustre glazes.

The designs became especially popular during the Roaring Twenties and throughout wartime Europe, offering collectors a sense of escapism and fantasy.

At a time when female designers rarely achieved prominence within major ceramic firms, Makeig-Jones rose to extraordinary success from within the company itself.

Although Fairyland Lustre fell out of fashion during the Great Depression, these pieces later became highly coveted collector’s items and are now represented in major museum collections around the world.

Modern Legacy

Throughout the 20th century, Wedgwood continued evolving through acquisitions, international expansion and corporate restructuring.

In 1968, the company acquired several important Staffordshire potteries, further consolidating its position within British ceramics.

Wedgwood later became part of the Waterford Wedgwood group before undergoing additional ownership changes in the late 20th and early 21st centuries.

Despite financial challenges, the Wedgwood legacy endured.

The historic Wedgwood collection was ultimately preserved through acquisition by the Victoria and Albert Museum in 2014, where it remains on public display at the Wedgwood Museum.

Today, Wedgwood pieces continue to be admired for their technical innovation, refined Neoclassical design and enduring importance within the history of decorative arts.

Collectors seeking exceptional examples of British ceramics and museum-quality decorative arts are invited to discover M.S. Rau’s curated collection of fine porcelain, Jasperware and important historical objects.

Quick Facts

  • Founded: 1759, Stoke-on-Trent, England
  • Founder: Josiah Wedgwood
  • Known For: Jasperware, Queen’s Ware and Neoclassical ceramics
  • Signature Style: Blue-and-white Jasperware relief decoration
  • Historic Commission: The Frog Service for Catherine the Great
  • Legacy: One of the most influential ceramic manufacturers in history

Continue Your Exploration


Discover exceptional Wedgwood ceramics and other museum-quality decorative arts through M.S. Rau’s curated collection of fine porcelain, antiques and historical masterworks.

Discover

Artists & Artisans
Wedgwood Fairyland Lustre Imps on a Bridge Plate
Wedgwood Fairyland Lustre Imps on a Bridge Plate
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Wedgwood Fairyland Lustre Plate
Wedgwood Fairyland Lustre Plate
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Wedgwood First Edition Portland Vase
Wedgwood First Edition Portland Vase
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Wedgwood Black Basalt Two-Handled Vase
Wedgwood Black Basalt Two-Handled Vase
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Wedgwood & Bentley Jasperware Portrait Medallion of Rousseau
Wedgwood & Bentley Jasperware Portrait Medallion of Rousseau
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Wedgwood Crimson Jasperware Pitcher
Wedgwood Crimson Jasperware Pitcher
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Wedgwood Tricolor Sauceboat
Wedgwood Tricolor Sauceboat
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Wedgwood Black Basalt Pastille Burner
Wedgwood Black Basalt Pastille Burner
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Tricolor Jasperware Barber Bottles by Wedgwood
Tricolor Jasperware Barber Bottles by Wedgwood
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Wedgwood Diceware Snake-Handled Vase
Wedgwood Diceware Snake-Handled Vase
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Wedgwood Tricolor Diceware Bough Pots
Wedgwood Tricolor Diceware Bough Pots
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Tri-Color Barber Bottle Vase by Wedgwood
Tri-Color Barber Bottle Vase by Wedgwood
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Framed Wedgwood Plaque with Royal Photograph
Framed Wedgwood Plaque with Royal Photograph
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Wedgwood Crimson Jasperware Jardinière
Wedgwood Crimson Jasperware Jardinière
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Wedgwood Tri-Color Teapot
Wedgwood Tri-Color Teapot
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Jasperware Covered Vase by Wedgwood
Jasperware Covered Vase by Wedgwood
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Wedgwood Crimson Jasper Jardinière
Wedgwood Crimson Jasper Jardinière
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Wedgwood Black Basalt and Encaustic Enamel Rum Kettle
Wedgwood Black Basalt and Encaustic Enamel Rum Kettle
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Wedgwood & Bentley Blue Jasper Medallion of  Solon
Wedgwood & Bentley Blue Jasper Medallion of Solon
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Wedgwood & Bentley Blue Jasper Medallion
Wedgwood & Bentley Blue Jasper Medallion
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Wedgwood Dark Blue Jasper Medallion
Wedgwood Dark Blue Jasper Medallion
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Wedgwood Black Basalt Statue of Oliver Cromwell
Wedgwood Black Basalt Statue of Oliver Cromwell
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Wedgwood and Bentley Medallion of Aristippus of Cyrene
Wedgwood and Bentley Medallion of Aristippus of Cyrene
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Wedgwood Crimson Covered Jug
Wedgwood Crimson Covered Jug
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Wedgwood & Bentley Black Basalt Inkstand
Wedgwood & Bentley Black Basalt Inkstand
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Wedgwood Tri-Colored Jasper Vase
Wedgwood Tri-Colored Jasper Vase
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Wedgwood Pale Blue Jasperware Coffee Cup and Saucer Set
Wedgwood Pale Blue Jasperware Coffee Cup and Saucer Set
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Wedgwood Pale Blue Jasperware Coffee Cup and Saucer
Wedgwood Pale Blue Jasperware Coffee Cup and Saucer
Learn More

Founded 1759

Wedgwood stands among the most celebrated names in the history of British ceramics, renowned for its extraordinary innovations in pottery, porcelain and decorative arts. Founded in 1759 by master potter Josiah Wedgwood, the company transformed ceramic production through technical invention, refined Neoclassical design and groundbreaking marketing strategies.

From its iconic Jasperware to lavish royal commissions, Wedgwood elevated British ceramic artistry onto the international stage and helped define luxury tableware and decorative objects for generations.

Today, Wedgwood remains synonymous with craftsmanship, innovation and timeless elegance, while its historic works continue to be highly prized by collectors and museums worldwide.

“Wedgwood united science, art and commerce to revolutionize the ceramic industry.”

Historical assessment

Early History

Wedgwood was established on May 1, 1759, by Josiah Wedgwood in Burslem, Stoke-on-Trent, England.

Born into a respected family of potters, Wedgwood launched his first independent pottery works at Ivy House with financial support provided through his marriage to his cousin Sarah Wedgwood.

From the outset, Josiah Wedgwood distinguished himself through technical experimentation and a relentless pursuit of quality.

In 1765, he introduced a refined cream-colored earthenware that would later become known as “Queen’s Ware” after Queen Charlotte ordered an elaborate tea service.

The royal endorsement proved transformative and is widely considered one of the earliest examples of celebrity product marketing.

Wedgwood continued refining ceramic formulas by incorporating cobalt into his creamware, producing pearlware that became immensely successful throughout Europe and America.

The lighter weight of these wares also reduced shipping costs and tariffs, contributing significantly to the company’s international growth.

Among Wedgwood’s greatest technical innovations was Jasperware, introduced in 1775.

This unglazed stoneware, most famously produced in pale “Wedgwood blue” with contrasting white relief decoration, became the company’s signature style.

Inspired by ancient cameo glass and classical antiquity, Jasperware remains one of the most recognizable ceramic forms ever produced.

Wedgwood also pioneered transfer printing techniques that allowed intricate decoration to be reproduced far more efficiently and affordably than hand painting.

In 1774, the company completed the monumental Frog Service for Empress Catherine the Great of Russia, an enormous hand-painted dinner service that helped solidify Wedgwood’s international prestige and royal associations.

Josiah Wedgwood’s scientific innovations extended beyond ceramics.

His development of pyrometric beads for measuring kiln temperatures earned him election to the Royal Society in 1783.

Neoclassical Style and Innovation

Wedgwood became one of the defining artistic forces behind the rise of Neoclassicism in decorative arts.

Rather than imitating the highly ornate figurines popularized by Meissen porcelain, Wedgwood emphasized sculptural restraint, classical forms and intellectual subject matter.

Portrait medallions, busts and relief plaques featuring politicians, philosophers and royalty became central to the company’s production.

Many Wedgwood designs drew inspiration from ancient Greek, Roman and Egyptian art, reflecting the widespread fascination with archaeology during the 18th century.

Wedgwood even operated a studio in Rome between 1787 and 1794, where young Neoclassical artists produced wax models based on classical antiquities.

One of the most celebrated outcomes of this effort was Wedgwood’s reproduction of the famed Portland Vase, a Roman glass masterpiece now housed in the British Museum.

Josiah Wedgwood’s humanitarian and political beliefs also influenced the company’s production.

A committed abolitionist, he created the famous anti-slavery medallion Am I Not a Man and a Brother?, which became one of the most recognizable symbols of the British abolition movement.

Family Expansion and Continued Growth

Following the deaths of key early partners and family transitions, the company experienced periods of financial instability during the Napoleonic era.

Nevertheless, the Wedgwood family continued expanding the business throughout the 19th century.

Under successive generations, the company diversified into new forms including porcelain, lustre ware and sanitary ceramics.

By the mid-19th century, the Wedgwood factories employed hundreds of workers and remained among the leading ceramic manufacturers in Staffordshire.

As tastes evolved, the company adapted by introducing floral enamels, decorative stone china and increasingly varied artistic styles.

Family leadership continued well into the 20th century, including the establishment of a New York office in 1906 that significantly expanded Wedgwood’s American market presence.

Fairyland Lustre

One of Wedgwood’s most imaginative and celebrated later developments emerged through the work of designer Daisy Makeig-Jones.

Joining the company in 1909, Makeig-Jones introduced her now-iconic Fairyland Lustre designs in 1915.

These whimsical ceramics featured fantastical imagery of fairies, goblins, castles and dreamlike landscapes rendered in iridescent lustre glazes.

The designs became especially popular during the Roaring Twenties and throughout wartime Europe, offering collectors a sense of escapism and fantasy.

At a time when female designers rarely achieved prominence within major ceramic firms, Makeig-Jones rose to extraordinary success from within the company itself.

Although Fairyland Lustre fell out of fashion during the Great Depression, these pieces later became highly coveted collector’s items and are now represented in major museum collections around the world.

Modern Legacy

Throughout the 20th century, Wedgwood continued evolving through acquisitions, international expansion and corporate restructuring.

In 1968, the company acquired several important Staffordshire potteries, further consolidating its position within British ceramics.

Wedgwood later became part of the Waterford Wedgwood group before undergoing additional ownership changes in the late 20th and early 21st centuries.

Despite financial challenges, the Wedgwood legacy endured.

The historic Wedgwood collection was ultimately preserved through acquisition by the Victoria and Albert Museum in 2014, where it remains on public display at the Wedgwood Museum.

Today, Wedgwood pieces continue to be admired for their technical innovation, refined Neoclassical design and enduring importance within the history of decorative arts.

Collectors seeking exceptional examples of British ceramics and museum-quality decorative arts are invited to discover M.S. Rau’s curated collection of fine porcelain, Jasperware and important historical objects.

Quick Facts

  • Founded: 1759, Stoke-on-Trent, England
  • Founder: Josiah Wedgwood
  • Known For: Jasperware, Queen’s Ware and Neoclassical ceramics
  • Signature Style: Blue-and-white Jasperware relief decoration
  • Historic Commission: The Frog Service for Catherine the Great
  • Legacy: One of the most influential ceramic manufacturers in history

Continue Your Exploration


Discover exceptional Wedgwood ceramics and other museum-quality decorative arts through M.S. Rau’s curated collection of fine porcelain, antiques and historical masterworks.

Discover