Watch Week Aspen Returns With a Fresh Slate of Talks and Activations
Original article written for the JCK
Watch Week Aspen’s third iteration looks to be its largest yet, building on past years’ success with more participating brands and retail partners and an expanded calendar of collector meetups, expert panels, and exclusive activations.
Watch Week Aspen 2026 is scheduled for Aug. 13 to 16. The event, first held in 2024, was created by local jewelry store Oliver Smith in partnership with the Aspen Chamber Resort Association, bringing watch enthusiasts to the Colorado resort town in summer—when its dining, shopping, and outdoor activities offer a different experience than during the ski-centric winter season.
M.S. Rau, the New Orleans–based antiques gallery that recently opened a location in downtown Aspen, will hold a “Champagne & Complications” kickoff party on Aug. 13, previewing timepieces in its inventory from Cartier, Rolex, Patek Philippe, Ulysse Nardin, and other prestigious brands.
